About Us

Susan Sullivan founded Mako Associates in 2001 with the vision of providing critical marketing services to small and medium sized companies. "Big Marketing for Small Companies" is more than just a tag line. It is a belief that regardless of the size of your company, you deserve to have the same kind of focused professional marketing that large companies have.

Typically, small and medium sized companies do not have a dedicated marketing staff. Indeed, many of these companies do not have a clear understanding of what marketing can do for them or how to develop or execute a marketing strategy.That is precisely the market segment that Mako Associates has targeted. Combining a wealth of strong marketing, product, channel and sales experience with a critical appreciation of what is really required to create awareness and stimulate demand for your product or service. Mako Associates can help you get the most value from your marketing investment.

Susan H. Sullivan, Principal Marketing Consultant

Susan is the founder of Mako Associates. She has a strong, diverse background in product marketing, project and product management, technical marketing, and systems development. Susan has developed market and product strategies in a variety of market segments including Customer Relationship Management (CRM), e-commerce, one-to-one marketing, security, retail and professional services.In addition, Susan is the Director the Worcester Chapter of the Downtown Women's Club and on the Advisory Board of the Center for Women & Enterprise (Central Massachusetts).

Peter Sullivan, Principal Sales Consultant

Peter is a senior executive experienced in marketing, sales, business development and channel development. He has extensive experience creating sales and marketing infrastructure for start-up companies. Peter's experience is in various market segments including networking, communication, on-line marketing, database systems and professional services.