Susan Sullivan founded Mako Associates in 2001 with the vision
of providing critical marketing services to small and medium sized companies.
"Big Marketing for Small Companies" is more than just a tag
line. It is a belief that regardless of the size of your company, you
deserve to have the same kind of focused professional marketing that large
Typically, small and medium sized companies do not have a dedicated
marketing staff. Indeed, many of these companies do not have a clear
understanding of what marketing can do for them or how to develop or
execute a marketing strategy.That is precisely the market segment that Mako Associates has targeted.
Combining a wealth of strong marketing, product, channel and sales experience
with a critical appreciation of what is really required to create awareness
and stimulate demand for your product or service. Mako Associates can
help you get the most value from your marketing investment.
Susan H. Sullivan, Principal Marketing Consultant
Susan is the founder of Mako Associates. She has a strong, diverse
background in product marketing, project and product management, technical
marketing, and systems development. Susan has developed market and product
strategies in a variety of market segments including Customer Relationship
Management (CRM), e-commerce, one-to-one marketing, security, retail
and professional services.In addition, Susan is the Director the Worcester Chapter of the Downtown
Women's Club and on the Advisory Board of the Center for Women &
Enterprise (Central Massachusetts).
Peter Sullivan, Principal Sales Consultant
Peter is a senior executive experienced in marketing, sales, business
development and channel development. He has extensive experience creating
sales and marketing infrastructure for start-up companies. Peter's experience
is in various market segments including networking, communication, on-line
marketing, database systems and professional services.